BARBIE DOLL

Barbie Doll

Tell a 5-year old girl she’s going to have a Barbie-themed party and you could literally taste her excitement! I imagine her eyes bulging with excitement, hands clasped, pulled towards her face to cover her nose in part and mouth left agape. If she’s dramatic, I imagine a tear drop from her sparkly little eyes. Ah! What a sight that would be!

MIND SEARCHING

What is it about Barbie Dolls that draws such admiration not only from the eyes, but also, from the hearts and minds of little girls?

Why are we, adults so fascinated by this doll, that we find it imperative to recreate such experiences for our little girls? Why are we so enamoured of this doll, that we go the extra mile to doll up our little girls into life-sized Barbie dolls?

THE EUREKA, THE MOMENT

Ruth Handler closely watched her daughter; Barbara and her friends playing with paper dolls imagining roles as College (university) students, Cheerleaders and Adults with careers. Handler aspired to invent a doll that would better facilitate the way young girls were playing with their dolls. Handler created the first Barbie doll and said; “Barbie was a symbol of freedom and possibility for young girls and women.”

The Barbie Doll is an invention borne from careful observation of one’s environment and analysis of the situation that surrounds one.

So, in a way, the Barbie Doll resonates with us in some way and fashion.

THE POSSIBILITIES

  • Do you pay attention to your environment and things going on around you?
  • Are you lost in thoughts? in your friends? in your phone or in your company?
  • What “Barbie Doll-inspirations” moments have you had? What have you done with them? What are you doing about them?How have they influenced in changing the world? In Changing your world?
  • Have you stood up for something just because you believed it was right?

POLISHED DIAMOND (The Lessons)

Captured in these two photos is one of my many “Barbie Doll Moments”. I was a Sales Consultant working with Jumia Nigeria. Google was set to launch a signature phone (Infinix Hot 2 – Android One) in partnership with Infinix and Jumia was the official seller. So, the top ten Sales Consultants (of the possible 50,000 in Nigeria at the time) were invited. We were to arrive at the Landmark event centre, Water Corporation Drive, Victoria Island, Lagos by 8a.m. to set up our stands and show people how the phones would be used, the features and the benefits of purchasing such a cheap mobile phone with amazing qualities and to order the phones for them online. It was a star-studded event.

By evening, Chef Eros (a celebrity Chef/baker in Nigeria) had just set up his stand, everything looked so yummy, he had created pastries to reflect the theme of the event. I loved the idea of eating an ‘Android cake’. As I moved towards Chef Eros’ Stand, Korede Bello (a popular musician in Nigeria) was ushered in for his performance amidst tight security.

As soon as he was settled on stage and had begun his performance, I strolled to Chef Eros’ stand to have a cookie (perfect timing, right? almost everyone was enjoying the show or so I thought) but Baba warned me sternly that no one could have anything until the Korede Bello’s performance had come to an end. Impactada!!!

What was it about Korede Bello? He was a celebrity; his Profession; Singing, the reason I must wait; he had come to perform his hit Single “God win”. Even though I did not know the Artist, I knew the song. I thought to myself; “What must I create that will make people wait on me?”

Lesson One – DETERMINATION

The Barbie Doll was created as a shift from what was usual at the time. It was a sharp departure from the norm.

In 1959, Ruth Handler created the Barbie doll. Handler and Mattel introduced Barbie, the teenage fashion model, to skeptical toy buyers at the annual Toy Fair in New York on March 9, 1959. The new doll was very unlike the baby and toddler dolls that were popular at the time. This was a doll with an adult body.

https://www.thoughtco.com/history-of-barbie-dolls-1991344

The toy buyers were “skeptical”, they were doubtful; like “ewo tun le leleyi o“, despite that, they bought the toys.

  1. If the toys were not on display, there will never have been buyers; skeptical or not. ………………………………………………… Lesson 1

Lesson TWO – SELF CONFIDENCE/ COURAGE

The American International Toy Fair is an annual toy industry trade show held in mid-February in New York City’s Jacob K. Javits Convention Center and at toy showrooms around the city. The event is open to the toy trade only – toy industry professionals, retailers, and press representatives. Toy Fair began in February 1903.

https://en.wikipedia.org/wiki/American_International_Toy_Fair

So, Ruth Handler knew what she was up against. She knew toy professionals were coming from all over the United States, so what was it that gave her this charge? this confidence? She pulled a stunt 56 years after the first Toy fair was held!

I Can Imagine Mr. and Mrs. Handler heading to the fair with their creation and the perplexed looks they must have drawn from bystanders. I mean some must have giggled down their faces with looks of amusement clearly spread across their faces, the couple held on still.

If you must know, New York is painstakingly (sic) cold in February, it’s like someone completely turned off every form of heat and opened a snow house on that city. Check the gallery below of my pictures when I attended an owambe (Yoruba traditional party) with my cousin in New York

Where do you see yourself in all of these?

In the Handler Couple or in the Bystanders?

the former was willing to depart from the norm, the latter jested at the inventors. Today, we know the name of the inventor while others must go by the name; “Bystanders”.Today, I got to know there is an American International Toy Fair held in New York because of the courage exhibited by the Handlers. Today, I got to know there was even a Toy fair held in 1959.

What’s in all of these for you? Are you doing something, something that you are particular about? something that draws your energy and drives your passion and no one seems to be noticing or they are poking fun at you, they are not supportive?

“How can someone comment on something they know nothing about?”

You got to remember “The Barbie Doll Debut at the International Toy Fair” and pick up some courage. You got to know that you are not one of the Bystanders. You got to know that some day in history, a day will go down in history just because of the tenacity you exhibited.

Are you with me?

LESSON THREE – THE REWARD

Hold on, be steadfast! You got to know your worth! People will come to know your worth and come to pay for it.

The first Barbie was sold for $3. Additional clothing based on the latest runway trends from Paris were sold as well for between $1 and $5. In 1959, the year Barbie was released, 300,000 Barbie dolls were sold. Today, a mint condition “#1” Barbie doll can fetch as much as $27,000. To date, more than 70 fashion designers have made clothes for Mattel(the parent company that produces Barbie dolls), using in excess of 105 million yards of fabric!

Conclusion

Handler created one of the world’s most successful toy companies, Mattel. Her Barbie doll is one of the most popular and iconic toys in the world. In 2016, the Museum of Decorative Arts in Paris had a Barbie show featuring hundreds of dolls alongside artworks inspired by Barbie.

Handler died at the age of 85 years. She mastered her purpose and fulfilled destiny, she lived her best life!

Where do we go from here?

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